Bulgari’s New Floral Diamond Collection Takes Inspiration from Ancient Rome


To speak Bulgari is to be well versed in the brand’s molto Romani articulated Serpenti and Monete (“coin”) collections. New to the lexicon is the Fiorever range. The house’s first new jewelry launch in four years takes its name from fiore (Italian for “flower”) and forever. Its four-petal design symbolizes the Romans’ passion for life and is inspired by decorative elements that can be found in Rome’s Palazzo Massimo and Villa di Livia.


The Bulgari Dubai Resort.

Courtes of Bulgari

To showcase Fiorever’s global appeal, the house tapped Spanish actress Úrsula Corberó, star of the Netflix series Money Heist, as its face. And the recently opened Bulgari Resort Dubai hosted the collection’s grand debut. There, on an island carved into the shape of a seahorse on a man-made bay, Corberó joined fellow brand ambassadors Lady Kitty Spencer and Nadine Nassib Njeim—and, of course, Bulgari CEO Jean-Christophe Babin, who explained: “The Fiorever woman follows her instinct and never compromises.”

This article originally appeared in the February 2019 issue of ELLE.


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