Fendi Taps Artist Joshua Vide For a Beach-Ready Tromp L’oeil Collection

Fashion


If you’re a fan of both A-Ha and Fendi, you’re in luck. The Italian house just dropped their prefall 2020 collection entitled ‘California Sky’ in collaboration with Guatemalan-American visual artist Joshua Vides. The painterly collection is reminiscent of the Norwegian synth-pop band’s hit music video “Take On Me,” where a cartoonish look runs strong. Much like that bop, Fendi’s newest launch will only get better over time.

fendi california sky

Courtesy of Fendi

fendi california sky

Courtesy of Fendi

fendi california sky

Courtesy of Fendi

Vides lent his touch in the form of a scribbled Fendi logo while outlining the brand’s iconic Peekaboo bag, poplin shirt dresses, and even a pair of jeans for a trompe l’oeil effect. The monochromatic color combo is the collection’s main aesthetic, complemented by subtle pops of pastel pinks and tie-dye blue, inspired by the Roman sky. The collection launches just in time for future beach escapades and features elevated summer staples like a pair of sporty leather pool slides, a terrycloth tote, and even a bikini edged in the artist’s strokes. If you’re searching for more prints, look to the graphic floral motif or the leather bag dip-dyed in ombré.

fendi california sky

Courtesy of Fendi

Vides, who has given the black and white treatment to custom Nikes for Lebron James, a Mercedes Benz, and even a Vegas wedding chapel, is familiar with the Fendi house. ‘California Sky’ is a continuation of a partnership that started in July 2019 with Fendi’s pop-up café in Harrods, echoing his same signature style (except there, you could get the look with side of FF latte art).

‘California Sky’ is to be enjoyed by the whole family with ready-to-wear clothing and accessories for women, men, and kids. Prices start at $170. It’s available today, so peep the artful collection now before it sells out.

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